Certainly the first step to discourage licking is removing the positive feedback. When your dog licks your face, he may be communicating that he acknowledges you as the dominant pack leader. Read More.
Why Do Dogs Like to Lick People?
Even negative attention can encourage licking. Licking is a natural action for dogs. Photo Credits Digital Vision. Obsessive-Compulsive Behavior: Your dog respects you.
Let us know! It's usually relatively harmless to let your dog lick you. The bottom line is that most of the time, dogs will lick their people as a sign of affection.